Brand strategy for B2B Mergers, Acquisitions and Spin-outs. 

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 M&A creates change - and change demands a new story.

With change comes complex challenges in market positioning, portfolio architecture and cultural dynamics.

Our clients see their corporate brand as a business asset to help customers, partners, investors and employees connect with their vision.

Take hold of the vision driving this latest shift in your business. Put your brand to work.

Representative Clients

 

Whether creating new brands or simplifying brand portfolios or developing new messaging strategies, we have helped a number of great clients turn their brands into assets for business growth.

 
 
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What We Do

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Qualitative and Quantitative Research

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Brand Positioning and
Messaging

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Brand Architecture and Naming

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Tools, Guidelines and Training

 
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