M&A creates change - and change demands a new story.
With change comes complex challenges in market positioning, portfolio architecture and cultural dynamics.
Our clients see their corporate brand as a business asset to help customers, partners, investors and employees connect with their vision.
Take hold of the vision driving this latest shift in your business. Put your brand to work.
Things we’re thinking about….
Representative Clients
Whether creating new brands or simplifying brand portfolios or developing new messaging strategies, we have helped a number of great clients turn their brands into assets for business growth.
Strong brands build emotional connections...
"At least 50% of the B2B purchase decision is complete before a customer contacts the supplier." ―CEB
Chances are, your prospects will learn a lot about you before they ever pick up the phone. Does your brand make it easier for them to understand what you do and what makes you unique?
"5+ people are involved in the average B2B purchase decision." ―CEB
Are you making it easy for your prospects to tell your story - so they can build consensus among their peers and influencers?
What We Do
Qualitative and Quantitative Research
Brand Positioning and
Messaging
Brand Architecture and Naming
Tools, Guidelines and Training
