Strong brands build emotional connections...
"At least 50% of the B2B purchase decision is complete before a customer contacts the supplier." ―CEB
Chances are, your prospects will learn a lot about you before they ever pick up the phone. Does your brand make it easier for them to understand what you do and what makes you unique?
"5+ people are involved in the average B2B purchase decision." ―CEB
Are you making it easy for your prospects to tell your story - so they can build consensus among their peers and influencers?