The M&A Brand Relationship Spectrum Jonathan PaisnerSeptember 11, 2018Acquisition branding, M&A, M&A strategy, naming, brand integration, merger, brand identity, brand equity
Building a platform via M&A? You can’t afford to ignore branding. Jonathan PaisnerMay 14, 2018M&A, Acquisition branding, B2B branding, brand integration, M&A strategy