Jonathan PaisnerSeptember 11, 2018Acquisition branding, M&A, M&A strategy, naming, brand integration, merger, brand identity, brand equity

Don't Name That! Whatever You Do, Please Don't Name That!

Don't Name That! Whatever You Do, Please Don't Name That! Companies name too many things. Customers are confused. Sales teams are confused. Product names intended to create clarity and deepen connections end up doing exactly the opposite.

Jonathan PaisnerSeptember 12, 2017portfolio architecture, product naming, naming, brand identity, B2B brandingComment

Introducing Cisive

Jonathan PaisnerFebruary 1, 2017rebrand, brand identity, naming